Palma de Mallorca, Mallorca’s beating heart and the cosmopolitan capital of the Balearic Islands, is an increasingly popular incentive travel destination.
With a deep and impressive history encapsulated by its magnificent 14th century cathedral, excellent shopping options and a thriving nightlife, Palma is sure to be a hit with your party. While predominantly renowned for its ‘sun and sea’ tourism – with its average annual temperature of 18°C tempting tourists from all over Europe and further afield – this city’s old town oozes with throwbacks to a bygone age, making it equally suitable for history buffs. Palma’s Royal Palace of La Almudaina, La Lonja old fish market and the Plaza Mayor are also well worth paying a visit.